Philip is a results-driven highly experienced professional, with extensive global client and supplier-side market research and management experience, and with a very strong track record of delivering actionable insights.

Philip is skilled in brand management, marketing research and advertising with expertise gained from client, agency and research supplier sides. Phillip has over 20 years of global marketing experience, having worked for Grey Advertising, British American Tobacco/RJ Reynolds, AC Nielsen BASES and MarketTools/MetrixLab. Philip has a strong international research background and has executed multiple research-based solutions for key accounts across multiple verticals, including ConAgra, McKinsey, Kraft, Tyson Foods, United Health Group, Abbott Laboratories, Anheuser-Busch, Kimberley Clark, Microsoft, McDonalds, and PepsiCo among others.

CAREER HIGHLIGHTS

• Implemented a $2.6m US consumer tracking business for Brown and Williamson including transition to a modular streamlined online study
• Co-developed a $500K digital communication testing program for Nestle
• Designed a $400K purchase decision hierarchy initiative for Microsoft
• Managed a diverse client service team of 12 people across the US at MetrixLab
• Setup and managed research infrastructure for BAT across Africa and for BAT brands in Asia, Africa and Caribbean countries

EDUCATION

• Graduate Certificate in Data-Driven Marketing Strategy Cornell University
• Master of Science (M.S.) – Applied Information Technology Bellarmine University I Louisville, KY
• Master of Business Administration (MBA) University of Lagos
• Bachelor’s in Economics, University of Ilorin
• Certified Project Management Professional (PMP)